We sometimes get asked about the availability of funding to pay towards websites.

Across England and Wales there are some pots of funding available which usually pay a percentage of the costs.   The situation varies hugely from county to county.   In some parts of Wales for example there are organisations which will pay some of the cost for new websites for start up businesses in certain counties.   In Neath Port Talbot there may be* funding for new businesses which are starting up and need a new website.

Please be aware that most of the funding works on a similar basis.   Namely that you apply for the funding BEFORE the work commences.   You often need at least two quotes from professional web designers.   Once the application is approved then the work can begin.   Most of the funders will only pay out when they see written evidence that the work has been paid for in full and that the agreed website is live.

If you would like to find out if there is website funding available in your area please get in touch with us at hello@casemarketing.co.uk

* may be? The situation regarding grant funding changes all the time so we hesitate to say this funding is definitely available. If you are interested please get in touch and we will find out the latest availability and eligibility criteria for you.

Fabric designer Jenny Lee Katz approached us for a new ecommerce website.   Jenny is already well established in the States and now she felt ready to expand.   Her upmarket range of textiles and soft furnishings are very popular in America and the plan is to build upon that success.

We created a new ecommerce website which uses the very latest ecommerce software allowing Jenny to add unlimited products and categories.

How to reduce abandoned shopping carts

When we are building an ecommerce website (online shop) for a client we work hard to ensure that the entire site is designed to maximise the conversion of visitors to customers.  Part of this work is to ensure that the level of abandoned shopping carts is kept to a minimum.
All ecommerce websites suffer from customers who start to place an order and then give up before placing it.  It is very frustrating and can be attributed to a vast number of reasons.  Our own research has identified a diverse range of reasons including “My boss walked in so I had to shut the window!” to concerns about shipping costs, having second thoughts,  delivery timeframe, etc..   We always work with our clients to ensure the website addresses these key concerns as far as possible and that the order process is simple and quick.  But it is impossible to avoid abandoned shopping carts completely.  They are simply a fact of life.

But the good news is that our ecommerce software enables us to capture customer information at an early stage.  So the client can often ‘rescue’ these orders by contacting the would-be customer in a sensitive manner to enquire if there was a problem with their order and perhaps to offer them a incentive to complete their order.  This simple process which can be automated is a great way to increase website conversions.

Does your online shopping offer you this facility?  If not you are likely to be losing thousands of pounds worth of orders.  So please contact us and see how we can help.   GO TO OUR CONTACT PAGE