Comparing Most Popular Ecommerce Software
These days you have plenty of options when it comes to choosing the best ecommerce platform for your online shop. Just a few years ago the options were limited to WordPress’ WooCommerce, Magento or Prestashop. Today more people are choosing WordPress or Shopify. In fact we are often asked to migrate websites from other platforms to WordPress or Shopify. Magento is still very popular with very large online shops but Shopify is gaining market share among that niche too.
Here is a brief overview of WordPress’ WooCommerce vs Magento vs Shopify. Our team are always happy to discuss the best ecommerce platform for your online shop so please get in touch.
WooCommerce – Perfect for Smaller Online Shops
Powered by WordPress, WooCommerce is free and easy to use. Many small businesses love its simplicity. The easy to navigate interface makes it simple to carry out the day to day tasks of running your business. While having the ability to integrate a vast array of plugins, ensuring your site can evolve as your business does. With WordPress you have the peace of mind of knowing that you own your website as opposed to Shopify where you are effectively renting the website.
WordPress offers the opportunity to custom the code running your site so you have full control over the look and performance of the site. The downside is that you are responsible for the software updates and backups. But these are easy to perform and many web designers will carry out these tasks on a regular basis for a small fee. We offer WordPress maintenance services.
Shopify – Great for Online Shops of All Sizes
Shopify is growing massively in popularity. Its one of our favourite ecommerce platforms. It’s easy to use and there are no concerns about updating software or taking backups. As your shop grows in size and popularity, you can upgrade to Shopify Plus. We design and upgrade Shopify websites as an approved Shopify Partner.
The only downside is that you are ‘renting’ the website but this only becomes an actual problem if Shopify were to cease trading. This is extremely unlikely as the platform is extremely popular and growing massively from year to year. Shopify isn’t going anywhere!
Magento – Great for Large E-Commerce Business
When it comes to choosing an e-commerce provider for your large business, Magento is the most popular choice. There’s really no other platform that provides the scale and efficiency as Magento. As a result it’s chosen by many of the world leading brands as their e-commerce platform of choice.
The downside to Magento is that it requires a greater degree of technical ability to set up and manage ongoing. Making it better suited to larger scale businesses with greater budgets and a team skilled to manage the website. For business with the budget to invest in Magento development the investment is no doubt worthwhile and pays out dividends in the long term.
If you are looking for a specialist team to build your online shop please get in touch. We’re always happy to show examples of our work and provide a quote.
