Website & Marketing Blog

Page Speed For Mobiles Will Affect Google Ranking from July 2018

Google have given us plenty of notice that they will be including mobile speed as part of their ranking criteria from July 2018. We know that website speed has been important but Google has focused upon desktop website speed until now.

Google are calling this the “Speed Update” and are encouraging website owners to check how their website performs on mobile devices. Websites which are particularly slow will be likely to be penalised in terms of dropping in their search result positions. This is understandable as we all know how frustrating it is when a website takes forever to load. This problem is worse for users who may be out and about and not be able to use a strong internet connection.

So now is the ideal time to check your website. Here are some free tools that can help you

Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions
Lighthouse, an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages
PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations

Or alternatively get in touch and we can discuss how your website can improved for mobile users and to satisify Google’s new Speed Update. Simple website design improvements, compression and other techniques can make a big difference to your website speed. Please email us at hello@casemarketing.co.uk to find out more.

More information can be found at our Search Engine Optimisation page.

New Website for Cardiff Start Up

Cardiff business woman Alison Jones asked us to build an advertising platform for her new start up business which is called Max Your Stay. Alison was clear that she wanted the website to look upmarket and contemporary. Her target are tourism, leisure & beauty companies who wish to promote special offers, hot deals or upgrades.

Exciting New Golfing Website

Last year I was asked to meet with Richie Clayton and Richard Herbert who had a really interesting idea for an international golfing website. Richie is a businessman who is an avid golfer and runs his own golf society. Richard is a professional golf pro based near Swansea. Together they make a good team and their idea of a ‘One Stop Shop’ for golfers was intriguing. They had identified a gap in the market and had some really great ideas for their new website business.

Over the months we worked together and gradually Generation Golfer was designed and built. This unique website offers golfing fans around the world the opportunity to meet new friends using their own social networking platform, share jokes and fun stories and they can also search for special offers and browse golfing suppliers.

The website was launched in the Autumn 2016 and it’s growth has been outstanding. Within a week of it’s launch the traffic was so high that it had to be moved onto a dedicated server. Each month the website attracts more visitors and enquiries from around the world. We are continuing to work closely with Generation Golfer as they have exciting new plans to develop the business further.

Free Help Available With Starting a Business in Wales

There is expert free help, training and workshops available to new and established businesses in Wales.

This help is provided by Business Wales who have centres across Wales. Their team of professional Business Advisors are available to provide advice and assistance with all aspects of running a small business.

If you need help with business plans, funding, marketing or just want to learn what is involved in running your own business then please contact them.

How To Access The Free Support

If you have a quick question you can use their Live Chat service on the Business Wales website. Out of hours you may see a yellow ‘leave a message’ box instead of the Live Chat. > go to the Business Wales website

You can also browse their website and follow free online courses visit the Business Wales website

Or you can get free advice via their special help line 03000 6 03000

If you need professional advice and support with marketing or any aspect of websites please get in touch. Rachel Case is an approved Welsh Government Marketing Advisor and she has been helping local businesses on their behalf for almost 20 years. She has helped over 15,000 people with marketing and website queries and issues.