We were asked by The Regal Mutt to take a fresh look at their online shop. The brand has grown over the years to become an established player in the dog chew and treat niche. Their existing online shop was built at the beginning of their journey and had become outdated. There were issues with the product images, search facility and ability to find products quickly. Their range of dog chews and treats has grown substantially and customers needed to be able to find the exact products they wanted quickly.
Our client also asked us to build a trade section which is solely B2B as they also sell dog chews on a wholesale basis. So the project combined a complete redesign with improvements to navigation, product presentation and the shopping experience for both retail and trade customers.
Creating a fresh look
We built a new design around Regal Mutt’s distinctive purple and gold branding, creating new images, SEO-optimised wording and clearer page layouts. The product images are now crisp and clear and there are new filters to help customers find what they need.
The aim was to create a warm, premium feel while keeping the website practical and easy to use. Product ranges, customer reviews and key benefits were given greater prominence..
Bringing retail and trade together
One of the more involved parts of the project was creating a dedicated trade shopping experience within the same website. This was done due to the requirements of their inventory partner.
Trade customers needed access to their own shop, with relevant products and navigation, while retail customers continued to use the main store. We configured customer groups, restricted access to trade content and tailored elements of the website according to the customer’s account.
Refining the shopping experience
The project also involved configuring subscription options, refining the cart and checkout layouts and improving how product information was presented.
Alongside the redesign, we worked on SEO and website performance.
The result
The Regal Mutt now has a premium ecommerce website that brings its retail shop, subscriptions and trade offering together within a consistent design.
Since launch, sales have increased – a positive early result. We continue to monitor how visitors use the website to identify further opportunities to improve the shopping experience.
